Film Review Film Films - 1433 Words

Vinh Tran Historical Essay Documentary films have been applied to many movies over the course of time. Even Hollywood people are making â€Å"documentary-films†. But when a real documentary film maker makes a documentary film, he wants to change people’s attitude. There would be important information that would make the audience think hard on what they have witnessed. So, people ask, â€Å"what’s the nature of a documentary film†, â€Å"what subject does it have to deal with†, and â€Å"what is it doing to this day†. Films in Canada and England can make great films but are ramify due to the mainstreamed trend that they don’t see the main point. It first started with Robert Flaherty in 1922. Robert Flaherty, the explorer, captured man’s relationship with the environment on his motion picture camera. His film was a great success in the theatrical departments. Films including Grass, Chang, Moana, Taboo, Man of Aran, Wedding of Palo, and othe rs. All of these films had one thing in common and it was that they showed man in a struggle to survive against nature. To better understand these films, they were known as â€Å"romantic films†. In today films, we must appeal to our audiences through their emotions, as well as through their minds. Documentary films forms and content are always changing. In the future we will see more personal tales, more synchronized dialogue, and more attention to the person themselves. Film makers have an understanding of their jobs and what is ahead of them. There will alwaysShow MoreRelatedFilm Review : Making A Film1181 Words   |  5 PagesMaking a film takes a very complex process. This is why films sometimes take months and even years to make. Filmmaking is always broken up into 5 steps. Filmmaking takes a process of the development of the film, the pre-production, production, the post-production, and distribution. This is when the production begins to take shape. Ideas for the film are created and the screenplay is written and edited. During this part of the process financing is planned out and looked at what can be afforded, whatRead MoreFilm Review On The Film Cinema 1673 Words   |  7 Pagescraft, thus giving individual films a specific personality which therefore eased the process of discerning which piece of cinema was created by which filmmaker. Because of the progress made in film technology, especially early on, certain aspects of filmmaking that once were inconceivable (camera movement, Foley, CGI) are often employed in the films that audiences view today. Although, while the evolution of technology may be linear, it cannot be assumed that quality of film follows the same trend. InsteadRead MoreFilm Review : Psycho 1441 Words   |  6 Pagesfirst film chosen Psycho (1960) Hitchcock used detailed visual and aural compositions to express his characters feelings of paranoia and claustrophobia, along with his experienced editing skills to create sus pense. With a fine-tuned sense of irony, Hitchcock examined the abnormal perversions and obsessive desires lurking beneath the surface of ordinary lives and societies, enabling him to become a smart observer of America in the 1950s, the decade during which he directed his greatest films. PsychoRead MoreFilm Review : The Bad Sleep Well1173 Words   |  5 PagesFilm Review – The Bad Sleep Well September 6th, 1998, Akira Kurosawa died at the age of 88 due to cause of a stroke in his home in Tokyo. He was classified as one of cinemas truly important directors. Mr. Kurosawa came across filmmaking after failing as a painter. He was seen as a domineering perfectionist. Kurosawa was noticed by dozens of directors of many generations. He had a major influence on many of them. This film resembling Hamlet, both feature a hero on a quest for revenge. Kurosawa gotRead MoreThe Lost Ark : Film Review1203 Words   |  5 PagesLost Ark is an iconic adventure film of the 1980s. Written by, a man whom at the time was extremely popular for making the cult classic film, Star Wars. That man was George Lucas. The Lost Ark was an immediate success for the obvious reasons of, a great original story line and the ridiculously amazing amount of action, but most unknowledgable movie-goers missed some film and technical techniques that make the Lost Ark a cinematic beauty. The Lost Ark was uniformly praised for their special effectsRead MoreFilm Review : The Movie Lovers Essay1494 Words   |  6 Pagesadaptation films have grown increasingly common in cinema. Fans of the classic format are joined by a new generation of fans to create the current cult of comic book movie lovers who relish in the sight of seeing their beloved heroes take shape in the cinematic world. These films have become so popular in fact that the new release of films fr om this genre are basically seen as sure fire big screen blockbusters. Currently three of the top ten films listed on IMDb’s list of highest grossing films of allRead MoreFilm Review : The Movie Opens Essay1920 Words   |  8 Pagesspecific techniques, such as POV sequences, as well as the depth of and range of information. These techniques serve as the main clues for whom to identify with and when throughout the film. An aspect of the film’s style is highlighted during the POV sequences, which also supplies the audience with depth of information. The film remains objective by confining the audience only to the knowledge of the external behaviors of the film’s characters, and never revealing their inner thoughts, especially when participatingRead More The Rainmake - Film Review Essays1610 Words   |  7 Pages John Grisham’s â€Å"The Rainmaker† is the sixth novel to film adaptation and is by far one of the more accomplished. Directed by Francis Ford Copolla, this intriguing courtroom drama reveals the ordeals of a young lawyer and associate entering the realm of unscrupulous money hungry company’s scams. â€Å"They were totally unqualified to try the case of a life time, but every underdog has his day†. To become a â€Å"Rainmaker† is Rudy Baylor’s (Matt Damon) ambition, to try the case of a lifetime and make theRead MoreFilm Review: Marooned in Iraq 1381 Words   |  6 PagesWatching this movie has given a great insight into the Muslim film industry especially the stark differences and similarities that exist within the cinematic realm. This movie was based on an aging musician, Mirza, longing to see his wife, Hanareh again; this was spurred on from receiving a letter from his ex wife. Mizer cons his two sons Barat and Audeh to come and look for their mother and help in her time of need. After traveling from Iran to Iraq and encountering multiple dangerous situationsRead MoreFilm Review: Bhaji on the Beach1614 Words   |  6 PagesFilm Review: Bhaji on the Beach Introduction Bhaji is an Indian snack food whose identity has been Westernized in the British Isles. Director Gurinder Chadha has chosen bhaji as a metaphor for the lives of the women in this, her first feature film. Although Indian by birth, the characters, especially those of the younger generation, has been in large part, shaped by the culture of England, the country in which they live. Bhaji on the Beach not only examines this cross-cultural conflict, but

Cross Cultural Translation By Chinua Achebe s Things Fall...

Cross-cultural translation is the practice of taking the beliefs, practices and language of a people, or their culture, and translating it in such a way that it can be seen and understood across all people. Cross-cultural translation can be used then to compare various peoples, cultures and ways of thinking. The reasonable conclusion to come to when looking at cultures through this lens is that all humans share much commonality at heart, some amount of universal common ground; and if we all share so much then ethnocentric beliefs, those that assert the dominance of one culture over another, make little sense. One culture can’t truly be superior over another if the core values of both cultures, and in fact all cultures, are universally held by all of humanity. Two examples of this in literature are Chinua Achebe’s Things Fall Apart and Eva Hoffman’s Lost in Translation. In these texts the authors’ use contrasting cultures to dismantle Eurocentric, or in the case of Lost in Translation west-centric, points of view. When discussing Things Fall Apart the focus of this paper will be primarily on commonalities found between cultures, primarily religion and systems of justice. Both texts then show language as a universal means of expression, with strong cultural meanings in Things Fall Apart and a more personal significance in Lost in Translation. As well Lost in Translation provides us with a universal on a more individual level, that of personal identity and the issue of defining

Unforgettable Memories of A Weekend in New York Free Essays

Mum handed my sister and me our passports and boarding tickets, hugged us tightly for what seemed like five minutes, and waved goodbye to us as trickled down her cheeks. It sounds strange to say this but I couldn’t stop smiling, and neither could Sarah, my 19-year-old sister who was my guardian for the weekend. She was such a laugh, and always had something funny to say about everything. We will write a custom essay sample on Unforgettable Memories of A Weekend in New York or any similar topic only for you Order Now I knew it was going to be a fun and unforgettable weekend. The plane was due to depart from Heathrow to New York at one that Friday afternoon of the 13th October. As we sat laughing a joking the departures lounge our flight number was displayed on the huge television screen, and next to it the word ‘Boarding’ flashed. It was time to leave. We picked up hand luggage and headed towards gate number 13. ‘Typical! ‘ I said to myself in my head, ‘Out of all 50 gates I we have to board through the unluckiest number of them all! ‘ Still, I’m not a very superstitious person; I’m just not that keen on flying. Anyway, I didn’t let onto my sister about my nerves, she’d only make me feel worse! We had been sat on the plane for about 3 hours, and only four to go.  Like read about memories? Read also  Flashbulb memory! Everyone sat around us had been drinking and so they were all merry and laughing and joking about, that made me feel slightly more relaxed but I still couldn’t wait to get off the plane. I sat in my seat and watched the film ‘Almost Famous’ I was amazed by size of the television and how they fitted in the seat, my sister just laughed at me and told me I needed to get out more. Before I knew it, it was time to land. I fastened my seatbelt and began to feel slightly nauseous as the plane began to descend. We finally landed and after around 10 minutes we were allowed to get up and head to the doors. As I stepped off the plane the ice cold air hit me and I wrapped my arms around myself to help stay warm. The pilot had said as we landed that it was around -20C but I hadn’t realised how cold that was. We caught a yellow taxi to our ‘motel’ and got straight into bed. We had a long day ahead. I woke up at 8 and we walked to a local cafeteria for a bagel and cup of coffee. I was amazed at everything the surroundings, everything was so different from back home. ‘First stop, the Empire State Building, get a good view of the whole place ok? ‘ I replied to my sister with a nod and a laugh as we looked around to see everyone staring. I don’t think everyone in the cafeteria was that impressed that she managed to spit out half her bagel as she asked me that question, but I found it amusing and we fell about laughing together. We caught a taxi to the building and entered a lift which took us halfway up the building, we then had to swap to another lift because the building is so tall that having only one lift would cause the cables to snap. Being told this by the guide didn’t exactly help with my fear of heights. Finally, we reached the top and the view was just breathtaking. I had never seen anything like it. I stood there speechless for about thirty minutes, and looked out over the city for miles. I t was a surreal experience and views that imprinted my mind. Next up, we had to catch a ferry to Statton Island to see the world-famous Statue of Liberty. I took pictures but I knew the photos wouldn’t show the astounding statue that stood for me. We caught a ferry back to the mainland and walked around Time Square. It held a resemblance to Piccadilly Circus, but was somewhat more exciting. We both looked like typical tourists with our huge bags, maps and cameras but everyone around was friendly and helped us with directions. It was getting late in the afternoon and we had been shopping for an hour or so and ended up in a nail bar. We sat there giggling together as we slurped our chocolate milkshakes and had our nails painted. By 9. 30pm we were both shattered but my sister said there was one last thing we had to do. I had no idea where we were going and all I can remember is it is somewhere off Fifth Avenue but we soon arrived at a huge outside ice rink. I was so excited I couldn’t wait to try skating. We skated for about an hour, it was even colder being on the ice but we both managed to skate round at least once without falling over each other. We laughed so much and everyone around us laughed at us too but we didn’t care. After that we headed back to the hotel. I collapsed onto the bed still dressed in my clothes and was out like a light. I slept like a log and didn’t wake until the alarm went off at 7 that morning. We headed to the same cafeteria again for our morning bagel and coffee. Soon after that we hit the shops for some serious shopping. The selection of clothes and gadgets was never ending, each shop we entered I had to buy something. After a good few hours shopping we visited St Patricks’s Cathedral, it was a big tourist attraction -there were a lot of English and Irish people around there, but it wasn’t really that appealing to us so we didn’t stay long. The last place we had left to visit was Ground Zero, we felt that as we were in New York we had to go and pay our respects. The area was devastating and very emotional. The memorial listed all the names of those who had died in the tragedy and I found it really upsetting and felt homesick, even though I had only been away two days. My sister hugged me and said to me ‘Let it make you realise what you’ve got and don’t take it for granted. This is why you have to live life to the full and take every opportunity that comes along. Its not every day you get taken for a weekend shopping in New York is it? † she then smiled at me and gave me a kiss on the cheek. She was always capable of putting a smile back on my face, no matter how I felt. My sister had always been known as a joker and so to hear her say something like this really meant a lot. We got back to the hotel mid-afternoon and packed up our bags. Our flight departed at 6 that evening and we were on our way home. We landed at Heathrow at 1 in the morning. I had slept for most of the plane and car journey home. I walked in the front of the door of my house and inhaled deeply, it smelt of home, and I smiled to myself. The holiday was really fun and it had taught me a lot, it brought me closer to my sister and the advice she gave me at ground zero will stay with me forever, and the new experiences will stay with me forever too. I hope to return back there in the near future, to relive my happy memories. How to cite Unforgettable Memories of A Weekend in New York, Papers

Thesis United Service Station Business

Question: Discuss about the Thesisfor United Service Station Business. Answer: Introduction United Service Station business is suffering from a loss the researcher has suggested a few solutions that should be implemented within the company so that the company can cope up with the competitive environment. For the implementation of the solutions it is necessary to have integration within the organization as well. An organization is said to be integrated when the internal and external factors of the organization fit together effectively (Perteneder et al. 2013). The internal factors of United Service Station such as the structural framework of the organization, staffing and the organizational culture etc. on the other hand, the external factors such as the visions and missions of the company along with the business model, stakeholders, political factors will determine the integration of the business (Perteneder et al. 2013). The business requirement and the goals of the organization are clearly defined therefore integrating them with the business model will a bit easier and at the same time while the higher cost of production or lower productivity can also be mitigated by integrating the business model with the organizational structure and staff. Some of the internal processes of the company should also be automated in order to reduce the likelihood of human error which in turn reduces the productivity of the organization as a whole (Mulder and Kaijser 2014). The solution suggests the use of advanced technologies so that the company can manage the inventories more efficiently and thereby the solution integrates itself with the organization. Henceforth, as a whole it can be said that integration should be there within the company so as to implement the solution provided by the researcher. Reference List: Perteneder, F., Hahnwald, S., Haller, M. and Gaubinger, K., 2013, September. Systematic Integration of Solution Elements: How Does Digital Creativity Support Change Group Dynamics?. InIFIP Conference on Human-Computer Interaction(pp. 547-565). Springer Berlin Heidelberg. Mulder, K. and Kaijser, A., 2014. The dynamics of technological systems integration: Water management, electricity supply, railroads and industrialization at the Gta lv.Technology in Society,39, pp.88-99.

Pepsi and Its Competitors Essay Example

Pepsi and Its Competitors Essay World Leader In Convenient Foods Beverages Industry †¢ Revenues – About $43 billion and over 198,000 Employees across the globe †¢ PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay †¢ PepsiCo brands are available in more than 200 countries and territories across the globe †¢ PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales A broad spectrum of beverages worldwide bringing fun and refreshment to consumers Frito-Lay invigorates PepsiCos portfolio of products with plenty of good food and good fun Tropicana, the strongest name in juices; the best of fruit Quaker expands our portfolio with a wide range of healthy food choices Gatorades line of performance drinks adds over 40 years of rehydration sports nutrition research to the PepsiCo portfolio Our Corporate Philosophy Performance with Purpose At PepsiCo we gauge our financial achievement by our social and environmental performance. Our sustainable efforts have given our business the solid foundation we need to keep pace with an ever-changing market A Philosophy That Is Manifested At PepsiCo India Through A Comprehensive Sustainability Program PepsiCo India Our Portfolio Today Meets A Range Of Consumer Food Beverage Needs Beverage Need States Refresh Snack Need States Refresh Hydration Enjoyment Sustenance Enjoyment Health Indulgence Health Indulgence Nourishment Transformation Nourishment Enhancement Energy Energy Serviced By Muscular Brands That Enjoy Consumer Preference and Loyalty Built Through Superior, ConsumerValidated Propositions, Rooted In Insight And Supported By A Robust Information Ecosystem We will write a custom essay sample on Pepsi and Its Competitors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepsi and Its Competitors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepsi and Its Competitors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Periodic KPI Tracking Digging deeper Consumer Insights †¢ More than observation or findings – Deeper more penetrating †¢ Talking to consumers, not just talking about them †¢ Recognizing relationships †¢ Re-framing the problem †¢ Driven by both people process †¢ Syndicated data †¢Consumer/ retailer data †¢ Trend reports †¢ Customized research ( qualitative quantitative) †¢ Internal data †¢ Consumer motivation emotional attachment to brands †¢ Consumption rituals †¢ Ethnography †¢ Consumer segmentation,Typology †¢ Consumer/Customer decision making tree However Our Consumer Is A Moving Target – Evolving Rapidly Macro Consumer Trends Point To Consumers in Experience-Maximization Mode Stop-Go Stop-Go Lives Lives The reshaping of culture, community, what it means to belong Adapting to a life that is fast, flexible and lived-on-the-go Community Community Transformations Transformations Health Health Wellness Wellness Increasing focus on Wellness, though low evidence yet of walking the talk The rising currency of visual information New New Communication Communication Currencies Currencies Professional Professional Consumers Consumers Experiential Experiential Society Society Consumers seeking savoring experiences Consumers increasingly becoming demanding, sophisticated contradictory in their shopping patterns Fundamentally Changing The Consumer Engagement Paradigm Bite Sized Communications Niche is the new norm Shorter attention time spans, unprecedented exposure Customization personalization, spurred by increased individualism Authenticity is a key value Brand Affinity is tougher to build Declined trust in Corporations demand for more information Brand Platforms are becoming crowded spaces – Cricket is activated by gt; 130 brands! Consumers Are Now In Control The Rules of Engagement Have Changed Altering the Power Equation Between Advertisers Consumers Much Of This Is Powered By A Changing Media Landscape + My Media We, the Media MANY-TO-MANY Consumer control an engagement Niche Media Mainstream Media ONE-TO-MANY ONE-TO-FEW ONE-TO-ONE Social Media Personal Media Segmented Media Mass Media Media Today Is Feeding Consumers’ Appetite For Content†¦ †¦But Also Affiliating Them To Powerful Ideas Traditionally, Media Distribution Had A â€Å"Top Down† Structure broadcaster affiliate (distributor) affiliate (distributor) affiliate (distributor) affiliate (distributor) affiliate (distributor) Now Media Is Essentially De-centralized Content jumps†¦ Consumers â€Å"broadcast† to other consumers through blogs, BBS and social networks. †¦between platforms†¦ between geographies movie gets uploaded then downloaded THE RESULT: Media Democratisation where anyone can become a journalist, author or film maker Driven By The Fact That Markets Have Become Conversations The Cluetrain Manifesto †¢ An influential book written in 1999 – A set of 95 theeses put forward as a manifesto for all businesses operating in what was suggested as a â€Å"newly connected marketplace† †¢ Fundamental to The Cluetrain Manifesto was the premise that the Internet provided a new and unique forum for communication that would ultimately shift the nature of business communication and marketing. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. †¢ Powered by Social Media And Web 2. 0 Social media is an umbrella term that defines various activities that integrate technology, social interaction and the construction of words, pictures, video and audio. Source. Wikipedia. org MORE SIMPLY PUT†¦. Social Media is about people having conversations online.. The Social Media Landscape Today Is A Powerful Enabler Of The Changing Conversation Types of Social Media Blogs ( web-logs) †¢ Emerged in the Mid 90s; Simple online diaries by individuals, corporates †¢ Micro blogs †¢ Twitter fastest growing social media brand †¢ Instant messaging, news/image sharing, job board †¢ Continues to evolve as a real-time communication tool †¢ Social Networks †¢ Connections †¢ Music, sports, politics, sex, hobbies †¢ Sub-category includes customizable social networks – eg Ning, KickApps â € ¢ †¢ Video/Image sharing sites †¢ Upload and share; The blurring of ‘public’ vs ‘private’ Social Media Aggregators ‘FriendFeed’, ‘socialthing’ †¢ Centralize users’ various profiles; manage multiple conversations from one location †¢ Social News Aggregators †¢ Submit links to content on other websites †¢ Ranked by discussion it evokes †¢ Social Bookmarking sites – Folksonomies †¢ Bookmark and share useful web pages †¢ Wikis †¢ Creation and editing of interlinked web pages – collaborative websites †¢ 100% UGC – By the readers Media Consumption Is Evolving From LeanBack, Captive to Lean-Forward, Engaged out about OOH, Malls, Book / Music Stores, Theme Parks Mobile Events, Gym, Disc/Pubs, Clubs ean forward Newspaper, Magazines RSS – Feed, Internet Blog, Gaming, Contests, Social Networking lean back TV, Radio Cinema, Movies on Demand, DVR IPTV, Interactive Games scheduled demand participate Both Traditional Media As Well As Social Media Can Be Lean-Forward Traditional media like TV, Press and Outdoor can also be â€Å"lean-forward†. The key i s that the content provides a stimulus that evokes a response/call-to-action and engages in a dialogue with the viewer/reader. An Entire Generation Has Grown Up With Digital As A Way Of Life Consider Some Facts†¦ 27 Social Networking growth at 36% from Jan’ 08 ( Music at 24%, Gaming at 15%) Source: Comscore India – June 2009; Economist – Feb 2009; Social media tracker wave Conversation Velocity- The Speed At Which Chatter Spreads, Is Magnified By Social Networks 28 Average number of friends on facebook Just 2 degrees of separation on facebook results in an exponential multiplier Impact of the chatter: 87% say ‘Word of Mouth’ is a powerful recommendation*. * Source: Nielsen Online Global Consumer Study April 2007 There Is An Emerging Sub-culture Of People Who Simply Consume Online Media 31% 17% China 16% 15% 9% 4% Australia India Korea Malaysia Singapore 16% of those online spend less than 5hrs a week consuming traditional media Ironically, many of these ‘online only’ consumers are still consuming the same content – i. e. Watching TV shows, listening to the radio and so on. Yet they are doing it digitally. The web enables them to access conten t on demand, content previously unavailable, or in a manner that previously wasn’t possible. The Net Is Fast Becoming The Preferred Information Source Search Explosion India 73% of internet users search the web*1 1+ Bn queries per month with 53 Searches per User *2 Over 4. 8 mn Clicks On Search Ads *1 Search revenue projected to touch $120 mn in 2010 from $50 mn *3 *  Source: 1. IAMAI 2008 2. comScore qSearch (June 08) 3. Industry Sources A Significant Growth in ‘Prosumerism’†¦ 32 A Prosumer is someone who both consumes and produces information. A fundamental shift in consumer behavior underpinning Web 2. 0, is the movement from simply consuming information to also producing (and publishing) information – the shift from the â€Å"Consumer† to the â€Å"Prosumer†. Almost 1 in 5 online consumers have started a blog – 60% of them are about personal experiences. Only 14% claim they have visited a corporate blog If brands can learn to converse with, rather than market to consumers, blogs can be used as the ultimate listening post on consumer needs and sentiment. *  Source: Research International APAC study †¦And The Increasing Importance Of Word Of Mouth Taiwan Singapore Malaysia India China Australia Total 0% 20% 40% 60% 80% 100% Influenced by online comments Not Influenced by online comments The cross roads between Prosumerism and Social networks – opinions from people you know and trust – is the ultimate in viral communications, either positive or negative, for brands. Life Caching Is Making Us Digital Storytellers†¦ People are sharing and interacting like never before 36,00,000,000: Photos archived till June ’09. That’s roughly 1 photo for every two people on this planet! 13,000,000: The number of articles available on Wikipedia 132%: The monthly growth rate of Twitter users from Jan to Feb ’09 3,000,000: The average number of Tweets per day on Twitter. com 13 hours: The amount of Video uploaded to YouTube every minute 1,00,000,000: The number of videos viewed per day 200,000,000 blogs! ,000,000,000: the number of minutes spent on Facebook each day Facebook is bigger than Russia The Success Of The US Presidential Election Is Testimony To This†¦ †¢ †¢ †¢ †¢ 5,000,000 – the number of active Barack Obama supporters across 15 social networks 14,200,000 – Number of views Obama’s â€Å"Yes We Can† video got on YouTube An additional 15 of the 1800 official and 139,000 unoffici al Obama videos received gt; 1 million views $ 6, 500, 000 – the amount of money 3 million online donors contributed to the ’08 Obama campaign For companies, resistance to social media is futile. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there a long time. If your business isn’t putting itself out there, it ought to be†¦ Businessweek Feb 19, 2009 What Implications Does This Pose For Marketers? The New Communication Model Will Need To Evolve from Monologue to Dialogue†¦ †¦ Flipping classical marketing on its head Participation Is The New World Order In Marketing A big shift from monologue advertising to conversational advertising/communication †¢ Marketers today are in a unique position today to create competitive advantage by understanding and leveraging the power of technology. †¢ With the use of technology and the internet as our playground we can go from one touch point to millions in a manner of hours †¢ Moving beyond contact with consumers to something much more meaningful†¦ †¢ †¦ that’s engagement †¢ And engagement fosters connections which lead to relationships †¢ Resulting in brand loyalty. Where Effective Communication Will Combine Both Media Dimensions Leveraging The Power And Impact Of Media Convergence†¦ â€Å"†¦where old and new media collide, where grassroots and corporate media intersect, where the power of the media- producer and the power of the media- consumer interact in unpredictable ways. Henry Jenkins, author â€Å"Convergence culture† †¦ And Borrowing On The Principles Of Transmedia Storytelling The cross-platform blitz for â€Å"The Matrix† was generally interpreted as a major advance in digitalera storytelling (The audience can choose how deep to go! ) or, more often, as a major advance in exploitative licensing and marketing The Wachowski Brothers who produced The Matrix supplemented the first chapter of their film trilogy with two more films; Enter the Matrix, a video game that revealed critical events and interactions offscreen before, and during the events of the 2nd and 3rd films; The Animatrix, a series of animated s horts from acclaimed anime directors that covered critical background events and introduced minor characters featured in the later films; and a compilation of Matrix comics from renowned comic artists and writers. Defining Transmedia Storytelling Transmedia stories are those â€Å"which unfold across multiple media platforms with each new text making a distinctive and valuable contribution to the whole† †¢ †¢ †¢ †¢ †¢ †¢ Each medium should do whatever it does best At best, each part is self contained to make it accessible on its own terms, without the rest of its components The vision needs to be consistent and unified; if it is redundant or selfcontradicting, participants will notice Can attract multiple audiences by using different approaches in different media, to reach each group The logic shifts from â€Å"licensing† to â€Å"co-creation† Can form communities when it brings people and gives them something to do From Transmedia Storytelling Transmedia Planning Advertising Interactive Experience Advertising Public   Relations Interactive Experience Public   Relations Person Person Central  Idea Brand   Community Person Person Retail Direct   Marketing Retail Direct   Marketing Media Neutral Planning Transmedia Planning The Concept Of Transmedia Storytelling Is Reshaping Entertainment, Marketing, Advertising and Branding In 2001, BMW stunned the ad world by investing in short films which had nothing to do with their product The idea was to give film directors a BMW car around which a compelling short film was to be made. Many of the tales centered on life-and-death chase scenes, but several were humorous or even melancholy. McDowell ( Mktg VP, BMW) figured if The Hire, took off and the films were downloaded from BMWs Web site by 1 million to 2 million viewers, BMW would chalk up the same number of eyeballs as a snappy advertising campaign aired during the Super Bowl, but would reach a higher percentage of BMW-type customers: Progressives with a nose for cinema, technology, and high bandwidth. If you really understand your consumer, you can be very clever about how to communicate. You can change the whole paradigm The buzz started slowly with the first film but grew to avalanche proportions by the time Madonnas short comedy film about a cranky diva was released, overwhelming BMWs expectations and forcing the automaker to add servers as fast as it could. But it didnt stop there. As the short-film gambit rocketed around the blogosphere, national TV broadcasters flooded McDowells office with requests for interviews on CBS, Entertainment Tonight, and Fox News. The novelty of an automaker producing films fanned public interest and stoked downloads. After one year, the number of viewers who had visited BMWs Web site to download The Hire shot to over 21 million, and with three more films added in 2002, it rocketed to 100 million, sparking a Harvard Business School case study. One million enthusiasts ordered a DVD with all eight films. Source: Businessweek Watch the Madonna film at http://www. youtube. com/watch? v=8tDg1YKp8M0 More Recently The Viral Marketing Campaign For The Dark Knight Was A Powerful Transmedia Experience http://www. youtube. com/watch? v=1pd74It? yVofeature=related So What Does This Mean For Brands? Brands will be â€Å"owned† by consumers more than ever before Spark Conversations: Create opportunities for your consumers to own the brand by giving them something to talk about Create brand fans by providing interesting consumer experiences, and then leverage the passion of this user base Both individuality and collectivism are important for consumers – enable this for them through our brands Collaborations and Co-creation will be key Focus on Consumer participation in Idea Generation/ NPD Create Ideas that are open source and that consumers can play with Be willing to let consumers contribute to the brand narrative Collaborations and Co-creation will be key Be prepared to use different media to tell different parts of a story Think about partnerships with brands who have similar core values Be transparent, inclusive – this is the era of Authenticity Lets Take A Look At Some Examples 1) ENABLING RELATIONSHIPS AND COMMUNITY When Pepsi created the first online community for a billion cheering cricket fans the Blue Billion Pepsi’s Bluebillion website has evolved into India’s first online cricket community – an affinity league for a billion cheering Indian fans †¢ †¢ Total page views 2. 58 mn Total unique users 6. 6 L http://www. youtube. com/watch? v=FPXhDGoi6yM When Pepsi branded the Unstoppable generation†¦ Youngistaan The Youngistaan Portal Page Views – 2. 63 MM; Unique Users – 1. 08 MM; Avg Time Spent – 8. 1 mins An Experience Gateway For Youngistaanis; A Key Multiplier of the ATL Idea . –1 s PV s lac 6 s PV – 3 la 1. 8 cs s . 25 lac ws – 1 ie Video V 4 lacs; . 6 PVs – 5 lacs 1. 04 d– ons Coup e load own d – PVs la . 65 3 cs When Nike created the NIKE + RUNNING COMMUNITY http://www. youtube. com/watch? v=nhStKDFGv_s When You Can Use The Internet To Get Off The Internet Source: meetup. com Meetup helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world. With more than 2,000 groups that get together in local communities each day, Meetup is the worlds largest network of local groups. Meetup currently has 4. million members in 3,601 cities worldwide, 46,315 local groups, 4,916 Meetup topics and facilitates 102,000 Meetups monthly. Their tagline? â€Å"Use the Internet to get off the Internet! † 2) SHINE THE SPOTLIGHT ON YOUR CONSUMER Doritos Presented Consumers With The Biggest Stage Ever To Showcase Their Creativity – The Super Bowl! Visit  http://www. crashthesuperbowl. com/ Kurkure Gave Its Evangelists The Ultimate Sign of Respect – Featuring Them on Their Packs †¢ Over 50mm Kurkure packs carried pictures of winners along with their recipes gt;1L entries received Positive impact on both Volume and share of teatime consumption †¢ †¢ Pepsi My Can Leveraged User Passion To Give a New Face to the Pack†¦ And The Brand †¢ †¢ †¢ †¢ †¢ Page Views gt; 3. 6 mn Unique Users gt; 3. 06L Total Video Views gt; 3. 13L Total Votes gt; 2. 89 mn Avg. Time Spent 7. 5 min Smith’s Is Recruiting Consumers To Design Their Next Flavor http://www. youtube. com/watch? v=-poiJFcdCXo 3) CUSTOMIZATION Lays Accelerated Consumer Engagement With Its New Flavors Through Consumer Advocacy Dewmocracy â€Å"you want to vote now. Dew itâ₠¬  Mountain Dew Is Leveraging The Collective Intelligence Of Its User Base to Architecture The Brand: From Flavor To Packaging Graphics http://www. facebook. com/mountaindew#/mountaindew? v=app_11007063052viewas=0 http://www. youtube. com/watch? v=n3mphZrRFgk 4) BREATHE LIFE INTO THE BRAND EXPERIENCE Honda staged a live three-minute TV ad showing a team of skydivers demonstrating Hondas current marketing idea Difficult is worth doing. Pepsi Engaged With Youngistaan By Making The Consumer the Chief Architect WHATS UR WAY? Interrupt Engage Entertain 5) INVOLVE YOUR CONSUMER Pepsi’s Gave its Consumers A Collective Voice refresheverything. com An open letter The idea was to create an OPEN LETTER to the President, simply by asking Millenials ( core TG) the question: What would you say to the man who is about to refresh our nation? The timing was perfect. Just as Pepsi introduced the new brand platform of â€Å"Refresh Everything†, the new President was taking office. The initiative capitalized on the excitement and momentum the entire country was feeling. 7,00, 000 visits to refresheverything. com, Over 700 videos (gt; YouTube benchmark of 200 videos); over 4,000,000 video views www. pepsicotastethesuccess. com/case_study_AV 6,000,000 unique Facebook visitors; On Jan 22nd, #1 most viewed sponsor channel TOI Led A Movement That Sparked A Nation’s Imagination http://www. youtube. com/watch? v=pgHyjMgPi2Q Tata Tea Became A Force For Social Change http://www. jaagore. com/ http://www. youtube. com/watch? v=JXWdhB1xYic 6) CONNECT THROUGH ISSUES THAT ARE IMPORTANT TO YOUR AUDIENCE Quaker Oats Partnered With TOI To Raise Awareness†¦ And Action†¦To Promote Heart Health Sunsilk Created A Space For Young Women To Connect On Issues In Their Life Dove Made Its Brand Hugely Relevant Culturally, By Challenging Stereotypes The creative idea: Challenge narrowly defined stereotypes by promoting the idea that beauty comes in all shapes and sizes The Media Used: Primarily New age http://www. campaignforrealbeauty. com/ http://www. youtube. com/watch? v=oYfwIAWWH6M 7) ENGAGE, INTERRUPT, INFLUENCE Pepsi Max In UK Sharply Jump-shifted Salience And Affinity By Evolving Their Engagement Model†¦ share of spend INFLUENCE share of voice engagement share of mind From Communicating to consumers interruption To Engaging with them Bringing The Story Alive By Being Part Of Their Consumers’ World User generated content Virals Messenger Tabs On-line streaming Mobile UK’s first brand channel on YouTube Burger King Leveraged Its Biggest Asset – The Whopper In A Daring Experiment Burger King Whopper Freakout The restaurant experimented with discontin uing the Whopper for a day. Hidden cameras in the restaurant and the drive-in captured genuine consumer reactions. The film attracted 3. 3 million views and inspired a series of spoofs. http://www. youtube. com/watch? v=epsgsfuIN4Y Diesel’s Digital Campaign Positioned The Brand As Cutting Edge http://heidies. com/demo2/ McDonald’s Alternate Reality Games Involved Consumers Without Making Them Feel â€Å"Marketed To† An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants ideas or actions. The Lost Ring is an alternate reality game, (ARG) revolving around a fictional Olympic sport that disappeared 2000 years ago that was created by McDonald’s as part of their marketing for the 2008 Olympic Games, in Beijing, China. Read  the  case  at  http://www. thelostring. com/ The Key Challenge For You PepsiCo’s View On Building Brands At PepsiCo, we are committed to building: †¢ Great Brands – – – †¢ with an ambitious vision a distinctive point of view on the world Consumer relevance and bonding Brands built with ideas bigger than just advertising This requires a sharp focus on new rules of consumer engagement, as well as new-age marketing practices that enable a living, breathing relationship with our key consumers The Key Question How can PepsiCo take a leadership position in new age marketing spaces (lean forward media)? More Specifically, Our Challenges Are†¦ How might we leverage lean-forward media to address these following needs? 1. How might new age media be leveraged to build â€Å"brand PepsiCo†? †¢ †¢ With Key stakeholders: Consumers, Customers, Key Opinion Leaders, Government and Institutions? How might this help us engage deeper with them by facilitating dialogue ( as also provide a tool to address consumer concerns) 2. How must consumer-engagement models be structured to suit the brands’ life-stage and communications needs? †¢ How may we drive stronger affinity and connect for brands like Pepsi and Lays which have a â€Å"youth† bulls-eye? Conversely, how can we sharp-shoo t on younger brands like Mountain Dew, Gatorade and Quaker Oats, which have sub-scale AM budgets? 3. What strategic alliances/programs might help us take a leadership position in this space? †¢ †¢ How do we build programs that drive linkages between traditional and new media? Partnership with like-minded brands? Some pointers for you as you work the case†¦ 1. Refer back to slides 24 and 25 for an understanding of the definition of â€Å"lean forward Media†. †¢ Both traditional media as well as social media may be â€Å"lean-forward† – the key is that they must stimulate consumer engagement and dialogue. 2. Consider these facts about the Indian digital market †¢ Despite the large population, total online users are only 57 million ( 5% penetration) †¢ 37% of the users are from Cyber cafes, driven by the growth of online gaming †¢ Broadband has grown 83% from ’07 to ’08. However, 512 mbps is considered broadband †¢ Local language sites have grown to 34% of market †¢ Ecommerce is a USD $2000 Million industry of which travel contributes to 80% †¢ At 400 Million mobile users, India is second only to China †¢ 20% of mobile users are mobile internet users. Most have their first internet experience on their phone. Some pointers for you as you work the case†¦ 3. The tale of two Indias †¢ The TG is not a homogenous group, with key differences between metros and non-metro cities. What’s the new language to connect with both these groups? Young Adults 19-24 yrs, Metros: 4. 1 MM Characteristics Prefer English to Hindi; Experienced online users Key Online Activities Online activities :Emailing-93%, SM-88%, IM/Chats-78%, Job search -78%, Downloads- 69% and News- 66% Higher accessing of content related to dating/friendship, Cinema, financial info and net banking More likely to have a blog , but not as active as their smaller town counterparts Offline Asset Ownership: Own Mobile, Internet Connection at Home, Bank Accounts more than other segments Young Adults 19-24 yrs, Metros: 9. 1 MM Characteristics Prefer Hindi to English Key Online Activities Online activities: Emailing–93%,SM–88%,Job–78%,IM/Chats–77%,Downloads-68% and News- 65% Checking cricket score, mobile content and matrimony search higher than metro Mobile is key Send/receive mail using handset higher than metro Maximum % visiting adult content, SN sites More into blogs and video sharing than metro counterparts, more likely to read a blog and visit blog sites more than 5 times a day. Members of online communities- school/alumni, computers, internet and education highest in this group Offline More computers/laptops than metro counterparts Low cable TV connection/DTH compared to metros Source: Juxt Consult Youth Online Report 2008; Metros: Delhi, Mum, Kolkata, Chennai, Bglore, Hyderabad, Pune, Ahm Some pointers for you as you work the case†¦ Teens 13-18 yrs, Metros: 0. 6 MM Characteristics Comfortable with both English and Hindi Second maximum number of entrants from this group Key Online Activities Mostly accessing from home; Experienced online users with 3 out of 4 accessing over 5 times a day Use more eng info and local language search Online activities: Emailing–87%,SM-81%,Downloads-69%, IM/Chat-68% and Games-59% Least active on online shopping; Members of online communities – professional, games and school, Alumni Offline Very light users of mass media Maximum % of ownership of computer/laptop than the other segments Teens 13-18 yrs, Other towns: 1. 8 MM Characteristics Comfortable with both English and Hindi Maximum online entrants from this group; The only family member using Internet Key Online Activities Use primarily from Home and cybercafe, once daily Online activities :Emailing–86%,SM-85%,IM/Chat-69%,Games-61% and Downloads music/mov-60% Higher accessing of content related to Astrology, Health/lifestyle, cricket score than metros Mobile is key – consistent usage higher than Metro equivalents Members of Games and music communities- video sharing on the rise Searching more than metro counterparts but not buying Offline More iPods than young adults and metro counterparts (on a % basis) Implications Traditional Media †¢ Standard TV advertising has seen a dip in effectiveness, but appetite for content is growing How do we use TV to satiate the hunger for content in a way that is linked to our brands? †¢ The rise of the advocacy channel †¢ Word of Mouth is becoming a big influencer †¢ Media is becom ing catalyst for social activism or at least social activity more people vote for ‘Idol’ than in their national election †¢ Online consumer opinion is now more valued than TV ads or editorial How do we become a part of the conversation? Implications †¢ â€Å"Search online† is becoming the new â€Å"first moment of truth†. How do we configure strategies to emerge on the consumer’s search radar? †¢ Mobiles and Mobile screens are becoming a reflex lifestyle. How can our brands fit in? †¢ Social Networking is growing at a furious pace. How do we play the game by the rules of the medium? Execution Format†¦ 1. Your submission should follow the following format: †¢ †¢ †¢ Your presentation may be in your preferred document format – MS Word or Powerpoint. Your presentation should be within 40 slides or 5000 words. An executive summary should precede your presentation – this is to be presented in video format, between 3-5 minutes duration. The objective is to simply to gauge your presentation skills – we are not looking for sophisticated production values. †¢ Slide 96 has 3 questions posed to you. Your team must address all three.

Winds Essays - Wind, Atmospheric Dynamics, Trade Winds, Free Essays

Winds Essays - Wind, Atmospheric Dynamics, Trade Winds, Free Essays Winds Michael Zakrzewski March 31, 1999 Mr. Oshogobor G001 Earth Science Report: Winds There are two general types of winds, local winds and global winds. Local winds blow from any direction and usually cover short distances. Global winds blow from a specific direction and almost always cover longer distances than local winds. Both local winds and global winds are caused by differences in air pressure due to unequal heating of the atmosphere. During the day, the air over a land area is often warmer than the air over a nearby lake or sea. The air is warmer because the land heats up faster than the water. As the warm air over the land rises, the cooler air over the sea moves inland to tale its place. This flow of air from the sea to the land is called a sea breeze. During the night, the land cools off faster than the water. The air over the sea is now warmer than the air over the land. This warm air over the sea rises. The cooler air over the land moves to replace the rising warm air over the sea. A flow of air from the land to the sea is called a land breeze. A land breeze is also called an off-shore breeze. The name of a wind tells you from which direction the wind is blowing. A land breeze blows from the land to the sea. A sea breeze blows from the sea to the land. Most local winds that we are familiar with are named according to the direction from which they are blowing. A major land and sea breeze is called a monsoon. A monsoon is a seasonal wind. During part of the year, a monsoon blows from the land to the ocean. During the rest of the year, it blows from ocean to the land. When a monsoon blows from the ocean to the land, it brings in warm, moist air. This results in a rainy season with warm temperatures and huge amounts of rain. The rainy season is important to many because it provides the water needed for farming. Monsoon winds are very common in Asia. Unequal heating of the Earths surface also forms large global wind systems. In areas near the equator the sun is almost directly overhead for most of the year. The direct rays of the sun heat the Earths surface. The polar regions receive slanting rays from the sun. The slanting rays do not heat the Earths surface as rapidly as the direct rays do. So temperatures near the poles are lower than those near the equator. At the equator, the warm air rises and moves toward the poles. At the poles, the cooler air sinks and moves toward the equator. This movement produces a global pattern of air circulation. Global winds do not move directly from north to south or from south to north. Because the Earth rotates, or spins on its axis, from west to east, the paths of the winds shift in relation to the Earths surface. All winds in the Northern Hemisphere curve to the right as thy move. In the Southern Hemisphere, winds curve to the left. This shift in wind direction is called Coriolis effect. The Coriolis effect is the apparent shift in the path of any fluid or object moving above the surface of the Earth due to the rotation of the Earth. At any particular time or place local conditions may influence and change the wind pattern. At the Equator surface winds are quite calm. These winds are called the doldrums. A belt of air around the equator receives much of the suns radiant energy. The warm rising air produces a low pressure area that extends many kilometers north and south of the Equator. Cooler high pressure air would normaly flow into such an area creating winds. But the cooler air is warmed so rapidly near the Equator that the winds which form cannot move into the low pressure area. As a result any winds that do not form are weak. About 30 degrees north and south of the equator the warm air rising from the equator cools and begins to sink. Here, the sky is usually clear. There are few

The Second Amendment and the Right to Bare Arms Research Proposal

The Second Amendment and the Right to Bare Arms - Research Proposal Example Prior to the ruling, it was not lawful to carry an unlicensed firearm, specifically a handgun. The ruling in favor of legalizing handguns was groundbreaking and served to challenge the hopes of many that America would soon embrace national gun control. The core of the debate on gun control and the second amendment has to do with interpretations of the second amendment as well as America’s gun epidemic. Individuals who support the right to bare arms, feel that the right to own a gun is fundamental such as the right to freedom of speech or the right to vote. The problem however, is that gun violence is one of the leading causes of death in America and has only increased over the past few decades. The case of the District of Columbia versus Heller brought light to the fact that this particular area of the country held the strictest of gun regulations, â€Å"The landmark ruling overturned the District of Columbia’s ban on handguns, the strictest gun-control law in the country, and appeared certain to usher in a fresh round of litigation over gun rights throughout the country†(Greenhouse, 2008). Ultimately, the decision of the court stated that it was not the responsibility or within the jurisdiction of the court t o reject or ignore the second amendment. On this basis, the decision to strike down the District of Columbia’s ban on handguns was made. In the case of the District of columbia versus Heller, a special police officer is forbidden to keep a handgun in his home and therefore contends the rigid D.C. gun laws which feasibly contradict the allowances made by the second amendment, â€Å"Respondent Dick Heller is a D. C. special police officer authorized to carry a handgun while on duty at the Federal Judicial Center. He applied for a registration certificate for a handgun that he wished to keep at home, but the District refused.